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george at asda

We are SUPER excited to announce we've partnered with George at Asda to bring sustainable fashion to the mainstream! 

 

You can now find our quality vintage, retro & second hand branded pieces in several ASDA supermarkets including the new ASDA Middleton (Leeds) Sustainability Trial Store which aims to reduce waste, remove excess packaging and promote greener supermarket alternatives without compromising on price.

We're really proud to be working with ASDA and offering premium vintage & retro clothing at affordable prices. Find sportswear, dress, blouse, coats, jackets, jeans, t-shirts & polo, shirts and more!

 

All our items are handpicked by our dedicated buyers and then checked for quality at our HQ - we work with suppliers around the globe picking out only the best brands, boldest prints and authentic vintage, all of which would otherwise end up in landfill if we weren't there to source and save each piece. You can read further information about where we source our stock on this page.

Currently available in 10 stores, with more to be rolled out over the coming days. Keep an eye out on our social media for more updates! 

news

28/04

2021

Asda: George brand to sell second-hand clothing in shops

Supermarket chain Asda is to start selling second-hand clothes in 50 of its stores across the UK.

The retailer said the concept had already been successfully tried out at a store in Leeds, and it now plans to stock the used garments more widely...

04/05

2021

CRA backs Asda’s move into second hand textiles

The Charity Retail Association (CRA) has welcomed Asda’s move last week to begin selling second hand clothes, saying any initiatives to “drive down textile waste” are welcome.

The supermarket giant last week announced it will be launching a “second-hand vintage fashion range” in its stores, aiming to give a “new lease of life to pre-worn garments”.

11/05

2021

How to capitalise on the passion for pre-loved fashion

George’s new second-hand section has a dedicated space in-store, marketed under the Preloved Vintage Wholesale (PVW) brand name, stocked with items bought on a wholesale basis from specialist firm Preloved Kilo...

09/07

2021

Preloved Vintage

Spreading feel-good vibes sustainable-style, join @consciouslyelle for a sneak peek at our range. What’s more? Preloved is launching at even MORE stores across the UK.

Terms & Conditions

Just so you know, these products are sold by ASDA and are individually priced and not sold by weight. 

All items are one of a kind, second hand pieces and are sold as seen, making them non refundable and non exchangeable; when shopping in store please make sure you're happy with each piece before you buy them. 

This does not affect your statutory rights. 

Faulty refunds/exchanges only available in the store you purchased them from. 

Proof of purchase required. 

Excluded from the George 100 Day Satisfaction Guarantee. 

Note: Most products are washed with a household biological soap powder. The ingredients include 5-15% anionic surfactants, plus <5% enzymes, nonionic surfactants, optical brighteners, oxygen-based bleaching agents, perfume, phosphonates, polycarboxylates, soap, benzyl salicylate, citronellol, hexyl cinnamal & linalool. 

Store list

Arrow pointing to a list of stores which currently stock Preloved Vintage.

Abbey Park

Ashton

Barking

Bedminster

Asda Living Belfast

Boldon

Bootle

bournemouth

Brighton

asda living bristol eastgate

Byker

Cambridge

Canterbury

Cardiff

Cheltenham 

colindale

coventry

Eastleigh

Edinburgh

gateshead

Govan

great bridge

halesowen

hayes

houndslow

hulme

hyson green

ipswich stoke park

isle of dogs

Leeds Middleton

leicester Fosse Park

ASDA Living Lincoln Valentine

Longwell Green

old kent road

pentwyn

portsmouth

preston fulwood

pudsey

sefton

sheffield mosborough

shrewsbury

slough

southampton

swansea

trafford park

west bridgeford

west dundee

york

#wearegeorge

#prelovedkilo

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